Job Title: National Sales Manager / Head of Sales
Reports to: Managing Director
JOB SCOPE SUMMARY: The Head of Sales articulates and implements the organization’s strategy for selling products. He/She develops forecasts and strategies to achieve sales at price levels to ensure profitability.
DUTIES & RESPONSIBILITIES:
- Develop sales plans, strategies and policies with a view to increase/sustain market share and profitability.
- Will set the monthly and yearly sales targets and evaluate actual sales every month for the entire nation. Will also be responsible for setting plan to achieve goals and targets for all sales staff under his jurisdiction.
- Must monitor daily sales activities to achieve the target set by the management
- Must make regular market visits both to existing and potential markets to grow sales in weak areas and find new areas for growth. Must be in the field for at least 15 days in a month
- Will oversee conduction of monthly sales meetings.
- Must conduct regular market survey and appoint distributors in their designated region.
- Will ensure timely delivery and safety stock maintenance for all distributors in their assigned zones
- Conduct regular competitive market analysis to ensure that the company is well-positioned against competitors.
- Have effective implementation and monitoring mechanism to ensure achievement of the Sales plans and strategies.
- Formulate policies and guidelines for smooth functioning and satisfaction of channel partners like dealers and distributors.
- Ensure an increased market share and profitability by facilitating market development, brand management and business development. Focus on business development through domestic markets (defined geographies) and building the brand of the company in the domestic market.
- Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities and other changes in the environment.
Key Performance Indicators:
- Meeting sales targets & objectives.
- Market share growth - Strengthening & expanding distribution network.
- Identification & development of new markets.
Implementation of initiatives and Sales & Marketing strategies, Retail strategy, Modern Trade, Institutional Sales.
- Product-wise focus
Cost Optimization in retail operations.
- Development of a market intelligence/ information system.
- Training, development & monitoring of sales & distribution personnel.
Skills:
- Negotiation skill
- Communication skills
- Interpersonal skills
- Analytical skills and Data Presentation
- MIS and related software skills
- Collaboration skills
Attitudes:
- Willingness to perform
- Target oriented
- Field oriented
- Hardworking
- Truthfulness
- Detail oriented
Education: MBA / Masters in any discipline
Language proficiency: Sound Proficiency in English language and Bangla are preferred.
Experience:
- Age at most 45 years
- Candidate should have minimum 1-2 years experiences as Head of Sales / National Sales Manager / Divisional Sales Manager for FMCG company.
- Candidate should have minimum 5 years experiences as in charge of team of at least 200 sales officers
- Must have spent at least 5 years as overall In-Charge of a national distribution network of a significant size (minimum 100+ Channel).
- Candidates MUST have good communication skills and the ability to work as part of a team and as an effective leader of a team must have a professional and courteous personality for dealing with Distributors and stakeholders.
- Candidate should be persuasive, dynamic, high motivated, reliable and be willing to be a long-term and loyal employee company.